
He describes his philosophy as trying to echo how fashion designers looked at what they saw on the street:
“I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process. My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.”
Schuman has taken photos in different locations besides New York, often Paris and Milan when he has gone there for fashion shows. His subjects range from fashion celebrities like Karl Lagerfeld to unidentified regular people. He has found uniforms and dirty work clothes as well as those trying to display their style. He says his inspiration was a picture of a man on an empty street taken by German photographer August Sander.
Schuman began getting other work from serious fashion publications. Condé Nast tapped him to do something similar during Fashion Week in Paris for its style.com website. He also regularly works events for Saks Fifth Avenue, and says French Vogue editor Carine Roitfeld has also talked to him about doing something for her magazine.
"The Sartorialist" has inspired similar blogs in cities around the world.
For more images, view http://thesartorialist.blogspot.com/
